If you’re tootling along Route 66, at some point you’re going to start seeing a string of yellow billboards adorned with the black silhouette of a Jackrabbit.
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These signs very effectively lure tourists off the highway to stop at the Jackrabbit Trading Post, sitting on stretch of the original route 66 highway. … and after following the billboards … 50 miles to go, 30 miles to go, 10 miles to go etc., the payoff at the end is the famous Jackrabbit billboard outside the trading post proclaiming HERE IT IS!!!
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The origins of the circa 1949 trading post are hazy and range from Santa Fe railroad building to snake farm!! Today it is a souvenir shop with the jackrabbit adorning everything from beer cozies to keyrings and every style of shirt known to man. (also, underpants - I’m not even joking)
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You can also go to the restroom if you’re brave and get an out-of-date packet of chips if you’re desperate. Having said that though, if you’re in the area you absolutely must stop, especially if you’re on a route 66 trip. If you venture to the back of the store, you’ll find a haphazard museum that gives a vibe of being curated by being gifted things and finding things on the side of the road - despite the fact that it looks like it has not been dusted since 1962, we absolutely loved it and you should not miss it.
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Outside the lovely rustic original trading post building are lots of kooky added bonuses - vintage signs, a jackrabbit statue that you can climb on for a classic photo op, a Volkswagen rabbit and of course the main attraction - that billboard.
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HERE IT IS is arguably the most famous sign along Route 66 and should not be missed.
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Arizona # 2 - last visited October 2023